A common practice in the sales industry and unfortunately the martial arts industry is that of “puffery,” where a seller makes exaggerated claims as to the degree of quality or other attributes of their products or services. Unlike puffery, a seller’s use of a registered trademark (a verifiable fact) in advertising and promotion without a […]
Many of us tend to trust before trust is earned and only later question when unexpected events occur. Unquestioning, “trusting” behavior is exactly what fraudsters, scam artists and con artists count on; they count on their victims failing to perform any due diligence process. Unfortunately, some people may spend more time conducting due diligence such as supplier […]
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Registered trademarks assure the public consumer of the consistent quality and standards they can expect from the products and services associated with and/or bearing registered trademarks. Registered trademarks displayed in relation to, or affixed to, products and services, identify the source for the products and services and only the registered trademark owner regulates quality and consistency […]