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Research Studies

Low Self Esteem Drives Counterfeit Trade

The psychology of buyers and wearers of counterfeit goods: Can wearing a fake Rolex watch lower your self-esteem and induce general unethical behaviour? – Griffith Hack 8 December 2011 As a regular item in NeedToKnow, we highlight a scientific or psychological study on consumer behaviour that has caught our attention. Counterfeiting of luxury brands is a […]

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