June 17, 2012 
Martial Art Fraud 
The psychology of buyers and wearers of counterfeit goods: Can wearing a fake Rolex watch lower your self-esteem and induce general unethical behaviour? – Griffith Hack 8 December 2011 As a regular item in NeedToKnow, we highlight a scientific or psychological study on consumer behaviour that has caught our attention. Counterfeiting of luxury brands is a
